Writing for the Web

Writing Outwardly

Writing Outwardly Example

Example: Slack

Slack focuses on solving the user’s problem which in this regard is team collaboration instead of describing the app’s technology.

Not Burying the Lead

Not Burying the Lead Example

Example: Uber

The Homepage of the website starts with a clear headline which immidiately conveys the primary purpose of the website.

Not Saying Too Much

Not Saying Too Much Example

Example: Asana

Asana in it's homepage offers a straightforward explanation without overloading users with complex feature descriptions.

Strong Call to Action

Strong Call to Action Example

Example: Trello

The CTA in the homepage, Sign Up It's Free, removes barriers to action by highlighting the free nature of the product and keeping it simple.